Green Business Value Chain programe is almost in the last critical stage which exposes participants to reality to expect when they start producing charcoal . In these 2 sessions we focused on PRODUCT which is one of the 5 critical factors of running a business . We were breaking down Product Value Proposition looking at topics and connecting to the Value chain . Participants were asked why they've decided to be charcoal producers this question aimed at helping participants to connect their businesses to environmental impact in solving the South African climate change problem and be able to identify their customers who need to comply with environmental laws by doing so these businesses will make profit from other revenue streams like ecosystem services and more products from burning process and clearing. This is the selection stage where real charcoal producers will show of themselves and grab the opportunity.